I love thinking about our future world just as much as I love to think back on the progress we’ve made. Our history as humans proves we can conquer almost anything and improve in the process. Do you agree with these predictions? What would you add to the list?I found my crystal ball in the back of my closet and polished it up real good for this one! I’m not sure about you but I’ve always been so interested in where our world is headed…the technology we use, the way we work, and how all of that impacts our lives. I’m a person who thrives during change and enjoys the excitement of it. Here are 5 of my predictions related to marketing and business.
1. Pandemic-born conveniences are here to stay. If your business did not have an online store, delivery, or curbside offerings before COVID-19, I’m hopeful you’ve adjusted because those options are sticking around. The life we’ve lived for the last 15 months has had many inconveniences but the things that made our lives easier have spoiled us and we ain’t going back! If you invest in any area of your marketing and business this year, invest in adjusting your process to fit the conveniences consumers now expect.
2. Social media has lost its luster. I believe we were headed this direction already and the pandemic just sped things up. In fact, I believe that’s true in relation to many of the changes we’ve seen. As social media continues to quickly evolve, business owners and personal brands are having a harder and harder time engaging their audiences. Users are jaded and tired of political debates, polished posts, and being sold to. From the launch of Clubhouse audio-only rooms, Reels taking over Instagram to compete with TikTok, and Facebook’s algorithm only really working for paid advertising and groups these days, how do you even stand out anymore? My best advice to keep up is through authenticity. Our raw, human, behind the scenes, not so pretty moments sell better than a highlight reel any day.
3. Flexibility and work-life balance are not optional anymore. While the economic challenges we’ve faced have impacted some industries and workforces, there are plenty of skilled professionals finding out there are ways to make an income online without selling their souls. Because of this, hiring for full-time positions is going to become harder than ever. I advise every business owner I meet to start focusing on fringe benefits more than they focus on salary. People want to comfortably support their families but if you can actually paint a picture of the quality time they will have with their family, that’s your bargaining chip.
4. Coworking is in. I’ve been talking about this one for about ten years. I could picture a life of meeting people in all different industries and getting to work alongside them. My office is located at Bloom Coworking in Olde Towne Portsmouth and their waiting list is so long, they’ve already had to rent additional real estate. Working from home is an option we all need but for many, 100% remote work gets old really fast. If you are an employer, consider offering a coworking space membership in your benefits package. If you are currently in the remote workforce and miss people, consider finding a coworking community to join.
5. What you stand for matters. The age old saying “people don’t care what you know until they know you care” applies now more than ever. If you aren’t sharing your story, vision, and causes in your online marketing, you are missing out on opportunities. Your customers are certainly considering your experience and expertise but our feelings do drive our decision making. Instead of focusing on mass appeal, consider showing the business world who you really are, what you really care about, and who you can really help.
I love thinking about our future world just as much as I love to think back on the progress we’ve made. Our history as humans proves we can conquer almost anything and improve in the process. Do you agree with these predictions? What would you add to the list?